Sunday, October 16, 2011

JBP's Geoff Contributing to Mobile Beat Online Magazine

Geoff Short of Jerry Bruno Productions is proud to be a new contributing blogger for Mobile Beat Magazine online. Mobile Beat is a leading DJ industry publication and Geoff will be writing various articles about relating to the DJ business periodically. Here is a Geoff's latest Mobile Beat Blog entry:

All the (DJ's) World is a Stage: Why DJs could learn Lighting Lessons from the Theatre

Like many DJs, I have a varied entertainment background. Being a well-rounded performer can only help a DJ be a more effective entertainer. In addition to being a DJ, I'm a singer and currently the Band Leader of a 10-piece wedding band, but I have also spent a lifetime performing in live musical theatre productions and have directed them as well. So it's not surprising that I often look at the profession - and, indeed, the art - of DJing through the lens of other performing art forms, especially theatre which naturally has a lot in common with DJing - rehearsal, public speaking, interaction with a live audience and technical elements including live sound reinforcement and of course, creative lighting.
Typical DJ gigs don't involve curtain calls, but a look at some of the basic ways lighting is used in live theatre productions might get us closer to a standing ovation at the end of the night.

I was just reading a thread on one of the seemingly infinite online DJ forums. This particular discussion caught my attention because it posed a question I've thought a lot about lately. Whether or not modern DJs actually need tons of state-of-the-art gear many of us seem obsessed with to be truly great entertainers. I am still fairly new to the mobile DJ scene so it feels like I still have an objective point of view about the DJ profession. I've been amazed at how much focus there has been in the mobile DJ community on gear that doesn't actually make any music - specifically lighting.

I have a theory. We dig toys.

Just kidding. I mean, we do, but I think there really is something a bit more noble at play here than just keeping up with the Joneses or the simple (but costly) over-accumulation of shiny things that blink and strobe.

Modern mobile DJs are recognizing that "extra-audio" equipment like lighting is an important - dare I suggest, vital ingredient in the recipe for engineering events that thrill special event guests and have new clients clamoring for similar bells and whistles. Great examples of this can be found in the art of live theatre.

I've trod the boards of community and professional theatre since I was a kid so the importance of lighting to any production is practically part of my DNA. The most effective DJs are, in fact, artists and performers very similar to actors. The wedding receptions, Bar Mitzvahs, School Dances and other special events that DJs host are actually all mini musical productions. DJs are recognizing what theatre artists have always known. The impact of artfully executed lighting designs can make or break a production.

Examine a few of the ways* lighting helps tell the stories of theatrical stage plays and musicals:

  • Mood - Lights are the most effective way to set the mood or tone for a play or for any given scene. For instance, natural light can give a sense of normalcy, while the use of gels in dark greens or purples can give a scene an unsettling, otherwordly feel.

  • Special Effects - Lighting can be used to execute a variety of stage directions and special effects. These can range from weather (lightning, snow, rain, clouds) to fire to the illusion of explosions or gunfire.

  • Focus - The absence of light can also be a useful tool. By darkening certain portions of the stage, the remaining illuminated areas become focal points, thus directing the attention of the audience.


It's not a leap of faith to envision mobile DJs enjoying the same benefits in their own "theatres" like reception halls and ballrooms. A DJ's "scenes" are the songs he or she plays, balancing the romantic feel of a ballad with the thrill of the latest uptempo chart topper. The formal elements of the events we are charged with producing are also like scenes in a play. Shouldn't there be a different mood created for the bridal first dance than the garter toss? A pin spot or artfully placed par can can certainly put focus on the wedding cake or the head table. As far asspecial effects go, throw a couple Chauvet Intimidators onto a dance floor and a DJ's "production" is heading for a standing ovation and rave reviews.

The fact of the matter is that we are being called upon to create events that go beyond audio-centric experiences. Today's special event clients want more for their money so we must have the tools to give it to them. And it doesn't have to take multi-million dollar Broadway budgets. With a little creativity and an even smaller budget, I've managed to create some really cool effects using my Chauvet 4-Bar/4-Play combination system controlled with an Obey 10 controller along with a Mini 4-Bar light rig.

Speaking of Chauvet, that company's mission is built around the theory of "V.I.P" - Value, Innovation and Performance. I think successful contemporary DJs (and theatre artists) should focus on the same things. Creating value for clients and audiences, and being innovative in producing events culminating in well-rehearsed and flawlessly executed performances.

Of course more toys can't replace inherent talent and the ability to guide an event smoothly through it's timeline and entertain guests. Without raw talent, audiences could very well be watching a killer light show with a bomb of a performance. Nothing can replace talent and experience.

But kick-ass lighting can sure make it look better.
So take your bows.

*from Why Lighting Is Important to the Theatre by Tucker Cummings, E-How Contributor

Jerry Bruno Productions' Agent, Band Leader and DJ Geoff Short Now on DJ Video Network!

Jerry Bruno Productions' Agent, Band Leader and DJ Geoff Short is proud to be a new part of the DJ Video Network, a DJ-focused website dedicated to webcasting videos about the DJ profession. Geoff produces DJ gig log videos and other performing arts documentary videos the DJVN recently included his video channel "Call-Back with Geoffrey Short" on its programming line-up! Check out Geoff's show at: http://djvideonetwork.com/youtube/call-back-with-geoffrey-short

Friday, August 26, 2011

DJ GIG LOG: 8-20-11




Kinda got my ass kicked at a DJ gig last weekend! This is the gig log from that night. Funny that I talk about back up plans. NONE of my back upplans work...WITHOUT POWER!!!

Tuesday, August 23, 2011

STAGES #22: Passing Strange at Baldwin-Wallace

As we approach the 3rd season of "STAGES" with the new school year - here's a look back at the regional premiere of this amazing show! Stew drops in on rehearsal!

This episode takes a look behind the scenes of the regional premiere of "Passing Strange" produced by Baldwin-Wallace College and Playhouse Square.

Produced by Geoff Short (www.geoffreyshort.com)




The Psychology of Auditioning

Fantastic Article!

The Psychology of Auditioning

Wednesday, August 17, 2011

A View from the Stage: The Aggressive Requester or “PLAY ‘SHOUT’ OR DIE!!!!”

A-ggres-sive Re-quest-er: (lat. Requestus Obnoxious); aka Party Neanderthal - 1) Wedding reception Guest (usually male) with an inability to handle social drinking in any civilized way - usually presenting itself with the alcohol-induced hallucination that unless the creature hears a particular inane song of choice IMMEDIATELY, it will die - usually leading to verbal assault on the band or DJ on duty.

What is it with some people? Throw back a few drinks at a reception and they start treating the band or DJ like their own personal ipod. Don't get me wrong - we always want guests to have a great time and keep the dance floor full and polite requests are expected and even welcomed at many events. But you know the type - the drunken goon whose beer-goggles (or, in this case, earphones) lead him to believe that unless the band plays the particular song of his choosing, the Earth will crack open like a walnut. Ironically this pickled heckler's "requests" are never really requests at all, but insistent demands bellowed after every song that isn't his tune of choice.

And why is it that it's never like a really unique or interesting song? I'm really starting to believe these buffoons' musical vocabulary consists of "Hang On Sloopy" and "Let's Get Drunk and Screw". I've even started mentally giving a prize to the first over-served party boy to loudly demand we play "Shout" (usually somewhere near the top of the 2nd set)!

I realize this makes me sound like a party snob or something, and I really don't mean to be. I like a good drankin' song as much as the next guy. But the fact is, these types of guests can be really disruptive to a band or DJ as well as the other guests. Even worse, they sometimes get threatening (I'd love to be a fly on the jail cell wall when this guy tries to explain to the cops that he assaulted the DJ because he wouldn't play "Sweet Caroline"!). It's a good bet that this obnoxious guest hasn't been in on any of the planning for this reception and probably doesn't know that the DJ has strict guidelines from the clients who are paying not to play certain songs or types of music, not matter how politely the DJ might try to explain that. Not to mention the fact that we actually do like those tunes too and would have played them in due time anyway. They're great party songs. But for most artists, the more a guest screams at us, the less likely that guest is to ever hear that song at this event. We are there to do a job and like, everyone else, demand the respect that affords.

I guess I'm a little biased. I'm not a song requester type. In all my years of experiencing live music, I've never felt the need to infuse any of my personal song preferences into a band or DJ's set list. I'm sure it's because I'm usually the one performing the music week to week and I know how constant requests can take your eye off the ball of trying to keep the dance floor full. But when I'm not performing, I'm usually cool with whatever the band plays. I just like watching live bands and DJs perform their craft - good or band, to me it's always interesting. The actual songs being played have little to do with it for me. It's either a good dance song or it's not. And if the setting I'm hearing said music in happens to include some social drinking, that has a much different effect on me than it seems to on the song request bully. After a couple drinks I'm digging every song and become the friendliest dancer on the floor! This band is AWESOME!!!

So if you're an Aggressive Requester - and you know who you are - take it easy. Just let the band or DJ do their thing and enjoy the night. If you don't like a song....go get a drink. Scratch that - go get a cup of coffee. But if you think you can't handle that, load up Hang On Sloopy, Brown-Eyed Girl and Shout on your ipod and jam the night away...from the comfort of your car.....out in the parking lot!

Just kidding - we'll get those tunes on in the next set!

Geoff Short

Geoff is the Sales and Promotions Manager at Jerry Bruno Productions and is a DJ and the bandleader of JBP’s band The Avenue. Contact him atgeoff@jerrybruno.com.


Monday, August 15, 2011

Video Promo for "Big, The Musical" at FPAC!

My latest video promo! This one for Fairmount Performing Arts Conservatory's production of "Big, The Musical"!



Video Promo by Geoff Short (www.geoffreyshort.com)

Fairmount Center for the Arts presents
"Big the Musical"
at Fairmount Performing Arts Conservatory
August 11-21, 2011

Book by John Weidman
Music by David Shire
Lyrics by Richard Maltby,Jr.

Based on the motion picture 'Big,' written by Gary Ross and Anne Spielberg
Produced by Twentieth Century Fox

Director - Carol Pribble (CP)
Music Director - John Krol
Choreographer - Bebe Weinberg Katz
Set Design - Ron Newell
Light Design - Ben Gantose
Sound Design - Carlton Guc
Costume Design - Craig Tucker
Stage Manager - Sarah Lynne Nicholas
Technical Director - Keith Newman

to be presented August 11 - 21, 2011
at Mayfield Village Civic Center, 6622 Wilson Mills Road, Mayfield Village

TICKETS
can be purchased online at www.fairmountcenter.com
or by calling 440-338-3171.


Tuesday, May 24, 2011

My Latest STAGES Episode! The Showcase Episode!

When one door closes, another one opens...In this episode, STAGES looks at the end of college life for another class of B-W Music Theatre students as they prepare for the all-important showcase n New York City and take further steps on the way to Broadway.

Sunday, May 22, 2011

Gentlemen's Club Sponsors "Fight for Pink" Breast Cancer Walk

No - not THAT kind of Gentlemen's Club!

So proud of the kids in the Berea Gentlemen's Club, a group started by my wife Lisa Dwyer-Short and her colleague at Roehm Middle School, Teacher Johnny Bollin. The group sponsored a Charity Walk for Breast Cancer called "Fight for Pink". All the kids along with some extended family and friends showed up on a perfect weather day and hit their goal of walking a combined 60 miles to raise funds for the Susan G. Komen foundation! Great work guys!
The Berea Gentlemen’s Club is a school group of students formed Lisa and Johnny two years ago to help mentor and provide academic support for minority boys -
the most at-risk demographic group according to Berea City School District research. Here's a quick look at the day!

Monday, April 25, 2011

The Road Into the Woods at NWT Pt. 2 - Joe & Jill

"Into the Woods" Cast Members find real-life happily ever after at Near West Theatre!



When Joe Kenderes first answered a Near West Theatre casting call for a production of South Pacific in the Summer of 1996, the then-high school sophomore never imagined that he would meet his future wife. Now Joe, 30 from Brunswick and wife Jill Kenderes, 27 from Avon who began performing at Near West in a Summer Teen production in 2004, are both starring in the upcoming Near West Theatre production of Into the Woods, the fairy tale-themed Stephen Sondheim musical. Now, as the Kenderes' prepare to welcome their first child in November, it would seem this performing couple is living a real-life fairy tale, inspired by their experiences throughout the years at Near West Theatre.

Video Produced by Geoff Short
INTO THE WOODS
May 6, 7, 12, 13, 14, 15, 20, 21 & 22, 2011
Thursday, Friday & Saturday performances at 7:30 p.m. Sunday performances at 3:00 p.m.
Tickets: $8 Adults, $6 Children 12 & under
To purchase tickets, call: 216-961-6391 or visit www.nearwesttheatre.org.
Music and lyrics by Stephen Sondheim Book by James Lapine
Originally directed on Broadway by James Lapine Orchestrations by Jonathan Tunick

The Road Into the Woods at NWT Pt. 1

A look at the rehearsal process of the Near West Theatre Production of "Into the Woods"

Video Produced by Geoff Short




INTO THE WOODS
May 6, 7, 12, 13, 14, 15, 20, 21 & 22, 2011

Thursday, Friday & Saturday performances at 7:30 p.m.
Sunday performances at 3:00 p.m.
...
Tickets: $8 Adults, $6 Children 12 & under
To purchase tickets, call: 216-961-6391 or visit www.nearwesttheatre.org.

Music and lyrics by Stephen Sondheim
Book by James Lapine
Originally directed on Broadway by James Lapine
Orchestrations by Jonathan Tunick

Monday, April 18, 2011

Our "Love Actually" wedding surprise!

Our "Love Actually" wedding surprise! Thanks to Gina at Shi Shi Events - Wedding Planning and Design for working with us at Jerry Bruno Productions! Want something special for your wedding?




Mandy & Scott were married on February 19, 2011 in Cleveland, Ohio. Their favorite movie is "Love Actually." This surprise was planned just like the wedding scene in the movie - hidden musicians and all! It went off without a hitch. Best of luck to you, Mandy & Scott! Video produced by Jared Staehli of Z Media. www.ZPhotoMedia.com Musicians provided by Scott at Jerry Bruno Productions.

Monday, April 11, 2011

Check Out My New DJ Video!

Cleveland DJ Geoff Short for weddings & events
A new Jerry Bruno Productions music season is here! Jamming a LOT with The Avenue along with a little DJ action too! More options for JBP clients! Check out www.jerrybruno.com for some great new DJ videos coming soon!

www.jerrybruno.com (216) 986-1808 Video by Paul Perhacs - Mystic Image Productions (216) 351-6717 www.mystic-image.com