Friday, April 20, 2012

Tune Into the Crossfader Show! I'll be a Guest!!

I'm really excited to be a guest on this episode of the great DJ internet talk show, The Crossfader Show! Tune in Monday April 23rd at 12pm PST...We'll be talking about the meaty subject of race and culture as it pertains to the DJ entertainment business and dealing with clients of different cultures. I met Jose and some of the team at Mobile Beat Las Vegas and have been a fan of the Crossfader Show for a long time. Click the event link below and Tune in!

Wednesday, April 4, 2012

My new Promo Video for B-W's 2012 Music Theatre Showcase!

Check out this promo piece I put together for the Baldwin-Wallace College Music Theatre Class of 2012 Showcase! If you get a chance check out these amazing performers on their way to Broadway! April 9th at B-W! April 16th & 17th in New York!

Theory of Evolution (by Geoff Short for

What is the evolution of DJing? I’m not talking about gear. We all know the hardware and software we use is obsolete the second we hit the power button.
I’m talking about how being a special event entertainer and MC will evolve. Or…will it?

I think it’s inevitable. We’re in the entertainment business and entertainment continually evolves. HD movies in 3-D, virtual reality gaming, interactive TV on demand. Entertainment is not like other businesses that are created and grow in large part according to the demands of the market. If people want bigger SUVs the automobile industry cranks them out. Consumers want cheap goods and the convenience of one-stop shopping so Walmart is the biggest retailer in the country.

One of my latest articles for Mobile Beat Online: The Moral Dilemma

I have the pleasure of working with a lot of different DJs here at Jerry Bruno Productions in Cleveland. On a couple of occasions I’ve heard of DJs who wouldn’t take a job because of a personal moral conflict with something to do with that particular client. Has the job of turning a profit for your DJ business ever been at odds with your personal moral code?

Those of us in the entertainment industry have never been accused of being pantheons of morality. Yet, the people I’ve met in the DJ community are some of the most caring and respectable people anywhere. Still, I’m sure at some point we all have accepted or performed at a gig that might have been for a respectable (or at least legal) organization that, for some reason didn’t quite line up with our personal ethics.