This is my latest blog post for Chauvet DJ with a few product tips that help give any band a face lift.
Everything Old is New Again
by Geoff Short, Assistant Marketing Manager/Customer Engagement & Education, Chauvet Lighting
I've known the guys in the band for a while, a friend of a cousin of a friend type of thing, through the music agency I used to work for. I was talking with the Lead Guitarist recently, and he was bemoaning the fate of the band and whether they wanted to keep performing. I wondered what they looked like these days? With bands, image is everything and while I know they sounded good, hey always had, an aging band can do a lot of things to make themselves look. Like it or not we still live in a society where image is attached to looks. I asked him to send me a photo of the band in action. The marketing flyer was depressing and hilarious all at the same time.
Click here for the full article on the Chauvet DJ Blog